8ON8

8ON8 is a fashion brand founded in 2017 by Li Gong, a graduate of Central Saint Martins. With a unique vision that blends retro and futuristic elements into a concept called retro-futurism, the brand reinterprets modern urban lifestyles through bold creativity. Its creations are known for combining vibrant retro colors with sporty elements, achieving a perfect balance between imagination and functionality.

Walking on Jewels

The thick, transparent soles—reminiscent of gemstones—draw attention to the wearer’s feet, turning each step into a statement.

Each spherical unit in the sole is designed to move gently with the foot, providing a distinct sense of motion and grip. The softness of the material is finely tuned to deliver a floating, cushioned sensation when worn—something that can't be fully appreciated just by touch.

The entire knit upper is boldly wrapped from beneath the outsole in a vibrant candy-print pattern. Candy-shaped button accessories are attached to the shoelaces, adding a playful accent.
The print features a scratch-off finish that reveals glimpses of the base knit fabric underneath, creating a layered and tactile visual effect.

Despite the voluminous silhouette, the clear sole helps maintain a visually light impression. All sizes feature a heel height of approximately 5 cm.